Then, barely eight weeks later, it released immediately into 1.0 on Thursday Januwith none of the usual fanfare (such as a press release or a coordinated influencer campaign) and earned hundreds of reviews in the first few hours alone and racked up nearly two thousand reviews in just that first week. Pizza Tower seemed to buck that trend entirely, with its page appearing at the beginning of December 2022. Conventional wisdom dictates that any upcoming titles should have a presence on Steam for a few months, perhaps going through an Early Access period or releasing a demo, take part in a festival, maybe appear in some press, and slowly accumulate wishlists on the platform in the build up to an eventual release. Part of the problem is Pizza Tower appeared to come out of nowhere.
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